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Genesis Prestige


Should You Choose Genesis Over German Luxury Automakers?

There’s a lot of discussion in recent years about the positioning of a new luxury brand in the marketplace. Specifically, Genesis. The brand is only a decade old, and yet it has carved a deep niche for itself among American luxury owners. 

How has a new luxury brand impacted a class known for prestige labels? Genesis has done it by going head to head with the biggest names. These include the German trio of Audi, BMW and Mercedes Benz.

Top Speed: Prestige Alone Doesn't Matter Like It Used To

The writers at Top Speed magazine have looked at this issue to determine why Genesis is breaking through the badge prestige wall. Namely its the combination of technology, comfort, safety and long-term value.  When you throw in the remarkable 10-year powertrain warranty coverage (up to 100,000 miles), it tips the balance, and consumers have taken heed.


Genesis has achieved its market share through appealing to “buyers who prioritize substance over tradition,” according to Top Speed. 


This isn’t about price, although sometimes there are major savings to be enjoyed. Rather it is the fact that Genesis has established itself “as a legitimate luxury competitor in its own right”.(Top Speed)


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    Take Nothing for Granted

    Mercedes Benz, BMW and others just assume they have market share. Genesis could take nothing for granted. So their designers and engineers focused on every aspect of prestige car ownership. This includes:

      • Distinctive Design Language

      • Athletic Proportions, Elegant Styling

      • Road Presence

      • Futuristic Aesthetics

      • An Ambitious Approach to Decision-Making

      • Ownership Confidence

      • Driving Pleasure


    In addition, they focused on delivering the total package. As a result, you’ll find a more complete luxury experience. It’s a “level of luxury that is simply hard to ignore,” writes Top Speed.  Genesis vehicles are praised for: 

      • Luxury Extras as Genesis Standards

      • Class-Above Interior Refinement 

      • Tech-Rich Interiors

      • Unique, Futuristic Styling and Features

      • Plush Ride Qualify

      • Hushed Quiet Cabin

      • Value for the Money

      • Good Safety Ratings

The Short List

For all of these reasons and more, Genesis now competes on the world stage. It stands up to German automakers by providing the “most substance for the money”, notes Top Speed. And that’s what makes it deserve a spot on your shortlist.


Learn more at Genesis of Chandler. Our experienced team can show you how the luxury ownership experience can be more enriching and more elite. 


Schedule a test drive of your favorite Genesis vehicle or just stop by for a look at our inventory. The showroom is a great place to escape to, and you can get all the information you need before taking a Genesis out for a spin through Chandler neighborhoods.


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